Case Study
Situation: Salish Cancer Center needed to figure out a way to socialize company standards in a variety of formats; visually, colors, proper logo usage, tone of voice, mission and vision statements.
Task: Salish Cancer Center needed a document to communicate company’s visual and verbal identity within the company. The document needed to be widely available on the company’s internal document library for anyone to use as a reference.
Action: After several discovery sessions, stakeholder interviews and content audits, a brand style guide was starting to take shape. Once a rough draft was completed, a research of the local competitors gave provided more insight of how to shape the style guide.
Results: Salish Cancer Center now offers a complete Brand Style Guide that is housed on their internet for everyone who needs to reference. Now the clinic’s branding message will be consistent on both online and offline channels.