Web and Email Marketing

Milestone class reunion for Mark Morris High School.

A full-circle digital campaign celebrating community, nostalgia, and reconnection. This 3-part case study showcases a cohesive strategy across web, email, and social platforms, all driving toward one unforgettable reunion.

Event Website

A user-friendly, one-page event site built in WordPress with Elementor — optimized for RSVPs, mobile, and nostalgia.

View Website Case Study

Email Campaign

Targeted Mailchimp emails drove engagement and RSVPs, with open rates as high as 84% and a friendly, nostalgic tone.

View Email Case Study

Social Media Campaign

Coordinated Facebook and Instagram posts generated buzz and led directly to 42 ticket sales from a single announcement.

View Social Case Study

Mark Morris High Class Reunion Website

A custom site built for nostalgia + action.

Project Overview

Role: Website Designer & Developer

Goal: Create a user-friendly, nostalgic event site for the milestone high school reunion, making it easy for alumni to RSVP, connect, and feel part of the celebration.

Highlights

Pages scroll layout for smooth UX across devices
Photo collage and class photos for nostalgia
Embedded RSVP form via Mailchimp Forms
Pay gateway for ticket sales
Event details with Google Maps integration

Outcome

80+ RSVPs within first 3 weeks
40% traffic from mobile
User feedback: “So easy to use, and brought back all the feels!”

Tools Used

WordPress | Elementor | Canva | Mailchimp Forms | CSS Tweaks

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Mark Morris High Class Reunion Email Campaign

Crafting nostalgia and action in every scroll.

Campaign Overview

Platform: Mailchimp

Role: Email Designer & Campaign Strategist

Goal: Drive traffic to the reunion event website, encourage signups, and build anticipation for the 40-year celebration.

Highlights

Clean, mobile-optimized email design
Personal, nostalgic tone
Clear CTA driving traffic to RSVP page

Performance

455 visits to landing page
87 email clicks
56 signups from email

Tools Used

Mailchimp | Canva | Copywriting | Analytics

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Mark Morris High Class Reunion Social Media Campaign

Creating buzz, boosting ticket sales, and bringing the class together.

Campaign Overview

Platforms: Facebook & Instagram

Role: Content Creator & Event Promoter

Goal: Sell tickets for the milestone class reunion and generate social buzz.

Highlights

Designed and posted “Tickets Available Now!” announcement
Used school colors and mascot, action-focused messaging
Aligned post timing with peak engagement windows
Shared across Facebook Group & Instagram Feed

Results

69 views
9 comments
8 likes
Event Sold out

Tools Used

Facebook | Instagram | Visual Design | Canva | Event Promotion Strategy

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Social Media Marketing

Social Media Copy

Embracing Change: The Power of Career Transitions

Ever felt the nudge to pivot your career path? You’re not alone.

Transitioning careers isn’t a setback—it’s growth in motion. Whether you’re shifting from finance to fashion, tech to teaching, or office life to entrepreneurship, every step is a story of courage and reinvention.

Message us for details.

LinkedIn Carousel

TikTok Video

Instagram Post

Situation: The company I was working for offered career transition services, including outplacement support and coaching for professionals in career pivots. However, brand awareness around these services was low, and many businesses were unaware of how these offerings could support their employees during workforce changes.

Task: Create and execute a social media awareness campaign that clearly communicated the value of Career Transition services to other businesses. The goal was to position the company as a thoughtful, strategic partner during restructuring, layoffs, or internal mobility shifts, while building brand visibility and trust across key platforms.

Action: Developed a platform-specific content strategy that told an empathetic yet business-focused story across LinkedIn, Instagram, and TikTok.

Results: This campaign not only boosted visibility but also positioned the company as a relatable, strategic partner sparking new opportunities and professional conversations.

LinkedIn Carousel: 2.5x increase in company profile views, 40+ new connections, and direct outreach from two busineses
Instagram Post: Over 1,800 organic impressions, 100+ likes, and several DMs from peers expressing interest in my journey
TikTok Video: 6,400+ views, 750+ likes, 35 saves/shares, and several comments requesting tips and resources

RKC Email White Paper

Situation: Randi K Collection, a local home decor e-commerce business, who wanted a way to connect and engage with her customers regularly.

Task: Create a white paper document details reasons why email marketing is here to stay. Randi K Collection needed a way to communicate its brand and value to new and existing customers.

Action: Researched details the power of email marketing for e-commerce and small businesses. A white paper document was created to articulate reasons why email marketing is a staple in digital marketing.

Results: Based on the findings in the email marketing white paper, Randi K. Collection now uses email campaigns to share blogs, new products, and sale details, bringing customer engagement up by 65%.

Branding Style Guide

Situation: Salish Cancer Center needed to figure out a way to socialize company standards in a variety of formats; visually, colors, proper logo usage, tone of voice, mission and vision statements.

Task: Salish Cancer Center needed a document to communicate company’s visual and verbal identity within the company. The document needed to be widely available on the company’s internal document library for anyone to use as a reference.

Action: After several discovery sessions, stakeholder interviews and content audits, a brand style guide was starting to take shape. Once a rough draft was completed, a research of the local competitors gave provided more insight of how to shape the style guide.

Results: Salish Cancer Center now offers a complete Brand Style Guide that is housed on their internet for everyone who needs to reference. Now the clinic’s branding message will be consistent on both online and offline channels.