I like to apply design reasoning to design projects. I follow a five-step process. I take the time to understand why clients are passionate about their business and learn about their business goals;
- Is it to gain more followers?
- Get the word out about their business?
- Sell more products?
- Drive more traffic to your site?
Next, I take the information and discover what is currently working, who the competition is, and opportunities for improvement. Based on research, the client and I can start brainstorming and start designing from our ideas. Once the product is complete, we can begin measuring our success and build upon them.